For decades now, Nollywood has been one of the world’s Big Three film industries in terms of output, alongside Hollywood and Bollywood. Banking on the streaming power of Africa’s most populous country, the industry has attracted such major players as Netflix, Amazon Prime, and Showmax, all competing for compelling stories.
Popular yoruba actress and Producer, Tolulope Labinjoh said that in her 17 years in film making and production, noted that the challenges she faced depend on the stages. One of her first challenges was adjusting to the economic disparity. She explained that going deeper into movie production polished her skills. She has produced 4 movies,’Ika Lokunrin’2012, ‘Tara’ 2013, ‘Apeje’ 2014 and ‘Ifemide’ 2015.
Tolulope Labinjoh noted that for storytelling, any platform that gets your story out there is valid.
She said; “Nobody wants to make a bad film, but unfortunately, we have some less-than-great films in Nollywood.
Do we have a storytelling problem? Yes, we do. As a writer and Producer, I will admit that movies have a storytelling problem.”
While explaining the need to solve the problem of storytelling, Tolulope Labinjoh explained that the movie ‘Apeje’ is a perfect storytelling movie that captured a story of a young lad who decided to place his destiny in his hand. Destiny is no matter of chance. It is a matter of choice. It is not a thing to be waited for; it is a thing to be achieved. The young lad never knew destiny has something else for him.
‘Apeje’ was produced by Tolulope Labinjoh. Starring Odunlade Adekola , Tayo Odueke and Ladi Folarin
