Empathy Storytelling: Where Brands Relive Audience Realities for Relatability
By Ugochukwu Ugwuanyi Just as calling someone by name often makes them look your way, there is hardly a better way for brands to capture...
Category : Opinion
The Big Reveal from Oriire Kidnap Victims’ Captivity
By Ugochukwu Ugwuanyi You may have observed that the instinctive reaction of people in extremely vulnerable situations is a frantic call on the name “Jesus.”...
If My Wife Che@ts, the Marriage Is Over, But If I Che@t, I’ll Beg for Forgiveness — Businessman
A businessman has sparked debate after sharing his views on infidelity in marriage, saying he would immediately end his marriage if his wife che@ted on...
Why you must never put your brother or your father as your next of kin — Pastor Sarah Omakwu
Pastor Sarah Omakwu has advised married couples to prioritize their spouses and children when choosing a next of kin, saying they should be regarded as...
For Christ’s Sake, Religion’s Opioid Reins Shouldn’t Restrain Rebuttals
By Ugochukwu Ugwuanyi Deafening silence! That’s what religious organisations often get away with amid public scrutiny—something corporate organisations simply cannot afford. One wonders whether this...
As Corporate Comms Becomes Commercially Inclined, PR Must Come on Board
The job of the public relations department becomes considerably more difficult when it is left to defend decisions it had no hand in making. Communication...
Healthy Boundaries Protect Both Ministry and Members
The challenges highlighted by Afolabi-Brown’s experience explain why many Pentecostal churches encourage members to seek pastoral guidance before entering serious relationships. While some critics dismiss...
When Church Courtship Overshadows Ministry: Lessons from Morayo Afolabi-Brown’s Experience
By Ugochukwu Ugwuanyi Churches are often perceived as places where people seek spiritual growth, worship, and fellowship. Increasingly, however, they are also becoming places where...
Effective PR Mirrors, Doesn’t Make Up!
By Ugochukwu Ugwuanyi While makeup is traditionally used to enhance appearance, it is a public relations anathema for organisations seeking lasting trust and credibility. In...
“A Man Must Have S+x; Living Apart From Your Spouse Is Not the Will of God” — Pastor Sarah Omakwu
Pastor Sarah Omakwu has advised married couples against living separately, stressing that husbands and wives should remain together to protect and strengthen their marriages. Speaking...